IDEO is the world’s leading design and innovation consultancy. The founders invented the first laptop and the first computer mouse. Today IDEO helps other companies to innovate through its human-centered design approach. While each of the ten global studios is different, they are all connected through an IDEO DNA. A mix of playfulness, curiosity, and team-play balances the often exhausting, fast-paced design phases. This series provides a glimpse inside the culture of IDEO.