Inside IDEO

IDEO is the world’s leading design and innovation consultancy. The founders invented the first laptop and the first computer mouse. Today IDEO helps other companies to innovate through its human-centered design approach. While each of the ten global studios is different, they are all connected through an IDEO DNA. A mix of playfulness, curiosity, and team-play balances the often exhausting, fast-paced design phases. This series provides a glimpse inside the culture of IDEO.